Barbr App
A booking and discovery experience built for barbers and clients.
- Year
- 2024
- Role
- Lead Product Designer
- Platform
- iOS
The Problem
Barbershop discovery in Nigeria is heavily word-of-mouth. Clients have no reliable way to browse barbers, view portfolios, or book without a phone call. Barbers lose revenue to no-shows and last-minute cancellations with no structured workflow.
Process
Discovery
Conducted contextual interviews with 12 barbers and 20+ clients across Abuja. Mapped the end-to-end journey from search to post-cut review. Identified three critical friction points: portfolio discovery, appointment confirmation, and no-show management.
Information Architecture
Restructured dual-sided navigation to clearly separate the client discovery flow from the barber creator dashboard. Prototyped and tested three IA variants before settling on a bottom-tab model that reduced task time by 38%.
Visual Design
Developed a high-contrast, warm-toned design language with a type scale rooted in Manrope. Prioritised portrait photography and video in cards to let portfolio quality sell the booking.
Handoff & Launch
Delivered annotated Figma specs, component tokens, and a motion guide. Worked directly with the iOS developer during build, resolving 14 implementation edge-cases before the App Store submission.
Screens
AI Workflow
AI-assisted research synthesis and content strategy
AI compressed a 3-week research analysis sprint into 4 days. Claude synthesised raw interview notes into actionable insight clusters; Midjourney generated 40+ visual directions in a single session, halving the mood-board phase.
Business Impact
4.8★
App Store Rating
2,400+
Downloads in Month 1
38%
Reduction in Task Time
3×
Barber Booking Rate
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